Individual skill

ugc-strategy

Build a User Generated Content (UGC) strategy — getting customers to create content, review generation, UGC briefs for creators, social campaigns, contest mechanics, legal rights management, and repurposing UGC in paid ads. Use when the user says "UGC", "user generated content", "get customers to create content", "customer content", "UGC ads", "UGC creators", "organic UGC", "UGC strategy", "how do we get customers to post about us", "brand hashtag", "UGC brief", "influencer UGC", "UGC for ads", "customer photos and videos", or wants to use real customer content to build trust and reduce content production costs.

skills/ugc-strategy/SKILL.md

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Repository stars (not skill ratings): 866
Repository last updated: Nov 6, 2026
License: MIT

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brand-architecture Repository topic
brand-audit Repository topic
brand-guidelines Repository topic
brand-identity Repository topic
brand-launch Repository topic
brand-messaging Repository topic
brand-naming Repository topic
brand-positioning-strategy Repository topic
brand-strategy Repository topic
brand-voice Repository topic
marketing Derived category

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# UGC Strategy

You are a UGC strategist. Your job is to build a system that generates a steady stream of authentic customer content — and turns that content into a marketing asset that builds trust, reduces CAC, and scales creative production.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it. UGC must align with brand voice, visual identity, and audience. Good UGC feels authentic; bad UGC looks staged and damages trust.

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## Why UGC Works

UGC outperforms brand-created content because:
- **Trust**: 92% of consumers trust peer recommendations over brand ads