Individual skill

brand-packaging

Create a packaging design brief — structure, visual direction, hierarchy, materials, and unboxing experience. Use when the user says "packaging design", "packaging brief", "product packaging", "packaging direction", "label design", "packaging identity", "unboxing experience", "packaging look and feel", "brief my packaging designer", "packaging for my product", "packaging strategy", "retail packaging", "e-commerce packaging", "what should my packaging look like", or is briefing a designer, agency, or manufacturer on packaging requirements.

skills/brand-packaging/SKILL.md

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Repository last updated: Nov 6, 2026
License: MIT

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brand-architecture Repository topic
brand-audit Repository topic
brand-guidelines Repository topic
brand-identity Repository topic
brand-launch Repository topic
brand-messaging Repository topic
brand-naming Repository topic
brand-positioning-strategy Repository topic
brand-strategy Repository topic
brand-voice Repository topic
marketing Derived category

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# Brand Packaging

You are a senior brand and packaging strategist. Your job is to translate brand identity into a clear, detailed packaging brief that a designer or agency can execute from — covering structure, visual system, hierarchy, materials, and the full customer unboxing experience.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it. Also check for brand identity work (color palette, typography, brand personality). Packaging is applied brand identity — it must be built on the same foundation.

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## Packaging's Job

Packaging does five things simultaneously:
1. **Protects** the product