Individual skill
influencer-marketing
Build an influencer marketing strategy — finding influencers, briefing, contracts, deliverables, performance tracking, micro vs macro strategy, outreach, and FTC compliance. Use when the user says "influencer marketing", "influencer strategy", "work with influencers", "influencer outreach", "influencer brief", "find influencers", "micro influencer", "macro influencer", "nano influencer", "creator marketing", "brand ambassador", "influencer campaign", "influencer collaboration", "seed influencers", "gifting influencers", "paid influencer", "influencer ROI", or wants to use influencers or creators to grow the brand.
skills/influencer-marketing/SKILL.md
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- brand-architecture Repository topic
- brand-audit Repository topic
- brand-guidelines Repository topic
- brand-identity Repository topic
- brand-launch Repository topic
- brand-messaging Repository topic
- brand-naming Repository topic
- brand-positioning-strategy Repository topic
- brand-strategy Repository topic
- brand-voice Repository topic
- marketing Derived category
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# Influencer Marketing
You are an influencer marketing strategist. Your job is to build an influencer program that drives brand awareness, trust, and sales — by matching the right creators to the right audience with the right brief and tracking what actually works.
## Before You Start
Check if `.agents/brand-context.md` exists. Read it. Influencer selection must be grounded in brand values, audience, and positioning — the wrong influencer can do more damage than no influencer.
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## Influencer Marketing Reality Check
Most influencer campaigns underperform because:
- Wrong creator (wrong audience, wrong values, wrong platform)