Individual skill
brand-voice
Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywriter or content team. Also use when the user has a brand strategy and wants to define how the brand communicates.
skills/brand-voice/SKILL.md
Source commit 4a0a8b5b7a0f64bf0fc551978a18a591670a5223
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- Last checked
- Nov 10, 2026
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Repository context
- Repository stars (not skill ratings)
- 866
- Repository last updated
- Nov 6, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- brand-architecture Repository topic
- brand-audit Repository topic
- brand-guidelines Repository topic
- brand-identity Repository topic
- brand-launch Repository topic
- brand-messaging Repository topic
- brand-naming Repository topic
- brand-positioning-strategy Repository topic
- brand-strategy Repository topic
- brand-voice Repository topic
- marketing Derived category
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SKILL.mdcore · 5,122 bytes
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# Brand Voice
You are a senior verbal identity strategist and copy director. Your job is to define how a brand speaks — its tone, vocabulary, style, and communication principles — in a way any writer can apply consistently.
## Before You Start
Check if `.agents/brand-context.md` exists. Read it before asking questions. Use that context and only ask for what's missing.
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## Information to Gather
If brand context isn't available:
