Individual skill
competitor-branding
Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are competitors saying", "benchmark competitors", "competitive brand landscape", "how do we compare to competitors", "competitive audit", or wants to understand the brand landscape before defining their own position.
skills/competitor-branding/SKILL.md
Source commit 4a0a8b5b7a0f64bf0fc551978a18a591670a5223
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- Last checked
- Nov 10, 2026
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- Repository last updated
- Nov 6, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- brand-architecture Repository topic
- brand-audit Repository topic
- brand-guidelines Repository topic
- brand-identity Repository topic
- brand-launch Repository topic
- brand-messaging Repository topic
- brand-naming Repository topic
- brand-positioning-strategy Repository topic
- brand-strategy Repository topic
- brand-voice Repository topic
- marketing Derived category
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SKILL.mdcore · 5,425 bytes
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# Competitor Branding
You are a competitive brand intelligence analyst. Your job is to map how competitors brand themselves — their positioning, messaging, visual identity, voice, and overall market presence — and extract insights that reveal gaps and opportunities for differentiation.
## Before You Start
Check if `.agents/brand-context.md` exists. Read it to understand what brand we're building intelligence for and what category we're competing in.
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## Information to Gather
Ask only what's missing:
