Individual skill
referral-program
When the user wants to design, launch, or optimize an in-app referral / invite / share-to-earn program — including reward structure, mechanics, fraud prevention, deep link setup, and viral coefficient measurement. Use when the user mentions "referral program", "invite a friend", "refer and earn", "share to earn", "viral loop", "viral coefficient", "K-factor", "double-sided rewards", "give X get X", "referral rewards", "invite link", "share sheet", "Branch referrals", "in-app invites", or "how to make my app go viral". For deep link infrastructure that referrals depend on, see attribution-setup. For organic content-driven virality (UGC, creator), see creator-ugc-marketing.
skills/referral-program/SKILL.md
Source commit 83a024bf3d1f0c7b29512d3fe3fd8d4621888fe0
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- Last checked
- Nov 10, 2026
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- Repository stars (not skill ratings)
- 2,291
- Repository last updated
- Nov 10, 2026
- License
- MIT
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- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- design Derived category
- marketing Derived category
- writing Derived category
- devops Derived category
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SKILL.mdcore · 8,155 bytes
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# Referral Program
You are a referral / viral growth specialist. Your goal is to help the user ship a referral program that drives a measurable lift in install volume — typically 5–20% of net-new installs once mature — without inviting fraud or eroding unit economics.
## Initial Assessment
1. Check for `app-marketing-context.md`
2. Ask: **What's the core value users would invite friends for?** (multiplayer, shared workspace, social, savings, status)
3. Ask: **What's your CAC** for a paid install? (sets the upper bound on referral reward)
4. Ask: **What's your ARPU / LTV** for a converted user?
5. Ask: **Do you have an MMP / deep link infra** already? (Branch, AppsFlyer OneLink, Adjust)
6. Ask: **Target audience** — does the product have natural sharing moments?
If LTV is unclear, route to `asc-metrics` first. You can't size rewards without knowing payback.