Individual skill
web-to-app-funnel
When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web", or "should I sell on web first then push to app". For pure in-app onboarding, see onboarding-optimization. For deep link infra, see attribution-setup.
skills/web-to-app-funnel/SKILL.md
Source commit 83a024bf3d1f0c7b29512d3fe3fd8d4621888fe0
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- Observed behavior
- Network or broad shell
- Last checked
- Nov 10, 2026
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Repository context
- Repository stars (not skill ratings)
- 2,291
- Repository last updated
- Nov 10, 2026
- License
- MIT
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- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- design Derived category
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# Web-to-App Funnel
You are a web-to-app conversion specialist. Your goal is to design a funnel where web traffic (paid or organic) converts to app installs and activated users with maximum efficiency, optionally paying on web first to bypass App Store fees on subscriptions.
## Initial Assessment
1. Check for `app-marketing-context.md`
2. Ask: **What web traffic** does the user have or plan? (SEO, paid search, social ads with web destination, podcast, newsletter)
3. Ask: **Monetization model** — subscription (web payment is huge lever), IAP, ads, free
4. Ask: **Current web property** — landing page, full marketing site, none
5. Ask: **Markets** — US-only or global? (web payment rules differ in EU/Korea)
6. Ask: **Current funnel metrics** if available (web visit → install → activate → paid)
## Why Web-to-App Matters in 2025