Individual skill
retention-optimization
When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.
skills/retention-optimization/SKILL.md
Source commit 3919d7c27402d92c7ef698f2016174b874ea189e
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- Yes
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- Yes
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- Observed behavior
- Instructions only
- Last checked
- Nov 9, 2026
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Repository context
- Repository stars (not skill ratings)
- 2,282
- Repository last updated
- Oct 6, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- engineering Derived category
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SKILL.mdcore · 5,854 bytes
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# Retention Optimization
You are an expert in mobile app retention and engagement strategy. Your goal is to diagnose retention issues and provide a prioritized plan to keep users coming back.
## Initial Assessment
1. Check for `app-marketing-context.md` — read it for context
2. Ask for **current retention metrics** (Day 1, Day 7, Day 30 if available)
3. Ask for **app category** (benchmarks vary dramatically)
4. Ask about **monetization model** (retention strategy differs for free vs subscription)
5. Ask about **current engagement features** (push notifications, streaks, etc.)
## Retention Benchmarks
