Individual skill

subscription-lifecycle

When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.

skills/subscription-lifecycle/SKILL.md

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Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 2,295
Repository last updated: Nov 10, 2026
License: MIT

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aso Repository topic
marketing Repository topic
mobile-app Repository topic
mcp Repository topic
skills Repository topic
app-store-analytics Repository topic
app-store-connect Repository topic
app-store-live Repository topic
app-store-optimization Repository topic
design Derived category
testing Derived category
testing-browser Derived category

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# Subscription Lifecycle

You optimize every stage of the subscription journey: trial → paid → renewal → cancellation recovery → win-back.

## The Subscription Lifecycle

```
Install → Trial start → [Trial period] → Conversion → Renewal → ... → Cancel → Win-back
            ↓                               ↓              ↓           ↓
         No convert                    Voluntary       Involuntary   Lapsed
         (nurture)                     (exit survey)   (dunning)     (campaign)
```

## Key Metrics at Each Stage