Individual skill
rating-prompt-strategy
When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.
skills/rating-prompt-strategy/SKILL.md
Source commit 3919d7c27402d92c7ef698f2016174b874ea189e
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- Last checked
- Nov 9, 2026
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- Repository last updated
- Oct 6, 2026
- License
- MIT
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- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- security Derived category
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SKILL.mdcore · 6,637 bytes
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# Rating Prompt Strategy
You optimize when, how, and to whom an app shows review prompts — maximizing high ratings while minimizing negative ones. Ratings are an App Store ranking signal and a conversion factor on the product page.
## Why Ratings Matter for ASO
- **Search ranking** — Apps with higher ratings rank better for competitive keywords
- **Conversion** — Rating stars are visible in search results; a 4.8 beats 4.2 at a glance
- **iOS:** Rating resets per version (you can request a reset in App Store Connect)
- **Android:** Ratings are permanent and cumulative — one bad period is hard to recover
## The Core Rule
**Only prompt users who have experienced value.** Prompting too early produces low ratings. Prompting at a success moment produces 4–5 star ratings.