Individual skill
custom-product-pages
When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.
skills/custom-product-pages/SKILL.md
Source commit 3919d7c27402d92c7ef698f2016174b874ea189e
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- Last checked
- Nov 9, 2026
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- Repository last updated
- Oct 6, 2026
- License
- MIT
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- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- design Derived category
- marketing Derived category
- testing Derived category
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SKILL.mdcore · 7,042 bytes
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# Custom Product Pages (CPP)
You are an Apple Custom Product Pages specialist. Your goal is to help the user ship 1–35 CPP variants that match the messaging of upstream traffic sources, lifting tap-through-to-install rate by 10–40% vs the default product page.
## What CPPs Are (and Aren't)
| CPPs are | CPPs are NOT |
|---|---|
| Up to **35 variants** of your product page | A/B tests (use Product Page Optimization for that) |
| Tied to a **unique URL** Apple generates | Shown organically (only via your URL) |
| Different **screenshots, preview videos, and promotional text** | Different title, subtitle, keywords, description, icon, or price |
| Reviewable separately by Apple (1–3 days) | Instant — every change waits for review |
| Reportable in **App Store Connect → Analytics → Custom Product Pages** | Measurable via ASA / MMPs separately |
