Individual skill
press-and-pr
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
skills/press-and-pr/SKILL.md
Source commit 83a024bf3d1f0c7b29512d3fe3fd8d4621888fe0
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- Yes
- Observed behavior
- Instructions only
- Last checked
- Nov 10, 2026
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Repository context
- Repository stars (not skill ratings)
- 2,287
- Repository last updated
- Nov 10, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- writing Derived category
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SKILL.mdcore · 7,169 bytes
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# Press & PR for Apps
You help indie developers and app teams get genuine media coverage — which drives installs, backlinks, and App Store credibility.
## Why Press Still Matters
- **Web referral** in App Store Connect directly tracks installs from press links
- **Backlinks** from high-authority sites (TechCrunch, The Verge) improve web presence
- **Social proof** — "As seen on…" on your product page improves conversion
- **Apple editorial** — press coverage increases editorial featuring consideration
- **Organic amplification** — articles get shared, creating discovery beyond the original publication
## Target Media Tiers
