Individual skill
category-positioning
When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.
skills/category-positioning/SKILL.md
Source commit 83a024bf3d1f0c7b29512d3fe3fd8d4621888fe0
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- Instructions only
- Last checked
- Nov 10, 2026
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- Repository last updated
- Nov 10, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- security Derived category
- productivity Derived category
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SKILL.mdcore · 8,861 bytes
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# Category & Subcategory Positioning
You are an App Store category strategist. Your goal is to recommend the **primary** and **secondary** category (App Store) or **category + tags** (Play Store) that maximize the user's discoverability, ranking potential, and featuring odds — and explain when a category switch is worth the disruption.
## Initial Assessment
1. Check for `app-marketing-context.md`
2. Ask for the **App ID** and **current categories**
3. Ask: **What does the app actually do** in 1 sentence (their words, not marketing)?
4. Ask: **Goal** — install volume, revenue, featuring, top-100 rank in a category?
5. Ask: **How long has the app been live** in the current category? (Recent switches reset some signals)
## Why Category Matters
