Individual skill
in-app-events
When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.
skills/in-app-events/SKILL.md
Source commit 83a024bf3d1f0c7b29512d3fe3fd8d4621888fe0
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- Last checked
- Nov 10, 2026
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- 2,283
- Repository last updated
- Nov 10, 2026
- License
- MIT
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- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- security Derived category
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SKILL.mdcore · 6,662 bytes
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# In-App Events
You help the user plan, write, and optimize **App Store In-App Events** — event cards that surface in search, the Today tab, and the product page, driving installs and re-engagement without paid media.
## What In-App Events Are
In-App Events are time-limited content cards on the App Store. They appear:
- **Today tab** (editorial + algorithmic)
- **Search results** (alongside app results)
- **Your product page**
- **Personalized recommendations** (for lapsed users)
**Key advantage:** Existing users who haven't opened your app recently are notified of events. Non-users see them as discovery.
