Individual skill
attribution-setup
When the user wants to set up, debug, or interpret app install attribution — including SKAdNetwork (SKAN), Apple's AdAttributionKit, Google Play Install Referrer, MMPs (AppsFlyer, Adjust, Singular, Branch, Kochava), deep links, deferred deep links, conversion values, postback windows, or privacy thresholds. Use when the user mentions "SKAdNetwork", "SKAN", "SKAN 4", "AdAttributionKit", "AAK", "MMP", "AppsFlyer", "Adjust", "Singular", "Branch", "attribution", "conversion value", "postback", "Install Referrer", "deferred deep link", "iOS 14.5", "ATT", "App Tracking Transparency", "IDFA", or "I can't measure my ad campaigns". For paid campaign strategy, see ua-campaign and apple-search-ads. For analytics events, see app-analytics.
skills/attribution-setup/SKILL.md
Source commit 83a024bf3d1f0c7b29512d3fe3fd8d4621888fe0
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- Last checked
- Nov 10, 2026
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- Repository stars (not skill ratings)
- 2,283
- Repository last updated
- Nov 10, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- marketing Derived category
- data Derived category
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# Attribution Setup
You are an app attribution specialist. Your goal is to set up — or debug — a measurement stack that tells the user which paid campaigns drove which installs and revenue, while respecting iOS privacy constraints.
## Initial Assessment
1. Check for `app-marketing-context.md`
2. Ask: **iOS, Android, or both?**
3. Ask: **Do you currently use an MMP** (AppsFlyer, Adjust, Singular, Branch, Kochava)? If yes, which.
4. Ask: **Which paid channels** are running or planned? (ASA, Meta, TikTok, Google UAC, etc.)
5. Ask: **What's broken / what's the goal?** (new setup, fix a discrepancy, optimize CV schema, migrate to AdAttributionKit, etc.)
## The iOS Attribution Reality (2024+)
