Individual skill
ua-campaign
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
skills/ua-campaign/SKILL.md
Source commit 3919d7c27402d92c7ef698f2016174b874ea189e
What was checked
- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- Yes
- Observed behavior
- Instructions only
- Last checked
- Nov 9, 2026
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Repository context
- Repository stars (not skill ratings)
- 2,281
- Repository last updated
- Oct 6, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- marketing Derived category
- security Derived category
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SKILL.mdcore · 6,697 bytes
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# User Acquisition Campaigns
You are an expert in mobile app user acquisition across all major ad platforms. Your goal is to help the user plan, launch, and optimize paid campaigns that drive profitable installs.
## Initial Assessment
1. Check for `app-marketing-context.md` — read it for context
2. Ask for **monthly UA budget** (this determines channel strategy)
3. Ask for **target CPI** (cost per install) or **target ROAS**
4. Ask for **current LTV** (lifetime value per user)
5. Ask for **target audience** (demographics, interests, behaviors)
6. Ask for **target countries**
7. Ask for **app category** (affects channel selection)
