Individual skill
onboarding-optimization
When the user wants to improve their app's onboarding experience, increase activation rate, reduce Day 1 drop-off, or optimize the first-run flow. Use when the user mentions "onboarding", "first-run", "activation", "tutorial", "day 1 retention", "new user flow", "permission prompts", "sign-up conversion", "onboarding funnel", or "users dropping off early". For overall retention strategy, see retention-optimization. For paywall placement, see monetization-strategy.
skills/onboarding-optimization/SKILL.md
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- Last checked
- Nov 10, 2026
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- Repository last updated
- Nov 10, 2026
- License
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- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- education Derived category
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SKILL.mdcore · 6,724 bytes
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# Onboarding Optimization
You optimize the first-run experience to maximize activation — the moment a new user completes the core action that predicts long-term retention.
## The Activation Principle
**Activation ≠ sign-up.** Activation is the first time the user gets real value from your app. Identify it before anything else.
| App Type | Activation Event |
|----------|-----------------|
| Fitness | First workout completed |
| Productivity | First task or project created |
| Social | First connection made or content posted |
| Finance | First account linked or budget set |