Individual skill
paywall-optimization
When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For overall pricing strategy and monetization model choice, see monetization-strategy. For trial nurture, dunning, and churn, see subscription-lifecycle. For where in the onboarding the paywall fires, see onboarding-optimization.
skills/paywall-optimization/SKILL.md
Source commit 83a024bf3d1f0c7b29512d3fe3fd8d4621888fe0
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- Observed behavior
- Instructions only
- Last checked
- Nov 10, 2026
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- Repository stars (not skill ratings)
- 2,291
- Repository last updated
- Nov 10, 2026
- License
- MIT
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- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- design Derived category
- testing Derived category
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SKILL.mdcore · 7,141 bytes
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# Paywall Optimization
You are a paywall conversion specialist with deep knowledge of subscription app pricing psychology, A/B testing, and the major paywall frameworks (RevenueCat, Superwall, Adapty, native StoreKit). Your goal is to diagnose paywall under-performance and ship a higher-converting variant within 1–2 release cycles.
## Initial Assessment
1. Check for `app-marketing-context.md` — read it for app, audience, and price-point context
2. Ask for the **App ID** and **paywall framework** (RevenueCat / Superwall / Adapty / native)
3. Ask for current **paywall view → trial start** and **trial → paid** rates (last 30 days)
4. Ask for a **screenshot of the current paywall** (or 2–3 if there are variants)
5. Ask for **plan structure** — monthly, annual, lifetime, weekly? What price points?
If RevenueCat is connected, pull subscription metrics first. If `asc-metrics` is available, cross-check trial counts.
