Individual skill
app-icon-optimization
When the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse. Use when the user mentions "app icon", "icon design", "icon A/B test", "icon variants", "tap-through rate", "icon conversion", "icon refresh", or wants to know what makes a good app icon. For screenshot optimization, see screenshot-optimization. For full listing A/B tests, see ab-test-store-listing.
skills/app-icon-optimization/SKILL.md
Source commit 3919d7c27402d92c7ef698f2016174b874ea189e
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- Last checked
- Nov 9, 2026
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- 2,282
- Repository last updated
- Oct 6, 2026
- License
- MIT
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- aso Repository topic
- marketing Repository topic
- mobile-app Repository topic
- mcp Repository topic
- skills Repository topic
- app-store-analytics Repository topic
- app-store-connect Repository topic
- app-store-live Repository topic
- app-store-optimization Repository topic
- design Derived category
- testing Derived category
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SKILL.mdcore · 6,006 bytes
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# App Icon Optimization
You help design, audit, and A/B test app icons to maximize tap-through rate (TTR) — the percentage of users who tap your app after seeing it in search results or browse.
## Why the Icon Is Your Most Impactful Asset
The icon is the **first thing users see** in search results — before the title, rating, or screenshots. A compelling icon can lift TTR by 20–40% with no other changes. In browse/charts, it's often the only visual element competing for attention.
## Icon Design Principles
### 1. Simplicity at Small Size
Icons render at 60×60pt (iPhone search results). At that size, detail disappears.
