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buyer-targeting

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Builds a tiered list of strategic and financial buyers with fit rationale to focus a sell-side outreach effort.

packs/investment-banking/skills/buyer-targeting/SKILL.md

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# Buyer Targeting Agent

## When to use
Use this when you need the right strategic and financial buyers for a sell-side process and must decide who to approach and in what order. It is the step between mandate and outreach. Reach for it whenever you need to convert a universe of potential acquirers into a focused, defensible target list.

## What it does
It produces a tiered buyer list with fit rationale: strategic and financial buyers screened against clear criteria, ranked into tiers, each with a short reason they belong and an initial read on their ability and appetite to transact.

## Method
Strategic versus financial buyer screening, worked step by step.

1. Split the universe into two pools.
   - Strategic buyers: operating companies seeking synergy or market access. Financial buyers: sponsors and institutional investors seeking returns.
   - The two pools value the asset differently, so they need different fit logic.
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