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Buyer Narrative and Positioning

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Builds the equity story the next owner will actually underwrite -- a de-risking ledger, the runway deliberately left unexploited, and every claim graded by proof type -- when you need a growth case that is evidenced rather than asserted.

packs/private-equity/skills/buyer-narrative-and-positioning/SKILL.md

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Sep 10, 2026
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# Buyer Narrative and Positioning

## When to use

Use this skill once the exit route is chosen and the VDD scope is set, before the CIM and management presentation are drafted. It is also the right skill when indicative bids arrive below expectation: the usual cause is not the asset but a growth case the buyer's investment committee could not underwrite. What is built here is the input to those documents, not a substitute for them.

## What it does

Produces: the three questions the buyer's IC will ask and the answers the evidence supports; a de-risking ledger tracking each entry-date risk to its current state; a statement of the value deliberately left for the next owner, with the proof that it exists; a proof grading of every headline claim; and pre-empted answers to the objections the process will raise.

## Method

### Step 1 -- Write the buyer's IC memo before writing your own story
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