Individual skill

Pricing Power Assessment

Produces a pricing power assessment -- price/volume/mix bridge, pocket-price waterfall, contract escalators and the last increase attempted -- when you need to know whether a price-led value creation plan is underwritable.

packs/private-equity/skills/pricing-power-assessment/SKILL.md

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# Pricing Power Assessment

## When to use

Use this skill whenever the value creation plan contains a pricing line, and always when the seller calls the business "underpriced". Commercial analysis establishes buyer power at the market level; this skill establishes what this company has actually realised, account by account. Price drops through at close to 100% margin -- one point of price on a 15%-margin business is a 6-7% lift in EBITDA -- so it is the highest-leverage and least-evidenced line in most models.

## What it does

Produces a pricing assessment: a price/volume/mix decomposition of growth, a pocket-price waterfall from list to cash received with discount dispersion, a contract review of escalators and caps, and the outcome of the last increase attempted.

## Method

### Step 1 -- Separate price from volume and mix
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