Individual skill

launch-strategy

Plan and execute product launches using a tiered framework — from major new products down to small improvements. Use this skill whenever someone asks to plan a launch, create a launch checklist, define launch tiers, write launch messaging, or coordinate a product release. Also trigger when someone says "we're launching X" or "how should we announce this feature" or "what's our launch plan" — even if they don't use the word "strategy." Covers messaging, naming, launch assets, timelines, and post-launch retros. This is the master launch skill; it references the companion skills (launch-tweet, launch-landing-page, launch-distribution, launch-email, launch-video, launch-metrics) for specific execution.

launch-skills/skills/launch-strategy/SKILL.md

Source commit 51838c2d85560466d1bbc174ea0e645bb9c44ea9

What was checked

Matches the observed repository HEAD

Yes

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Observed behavior

Not checked yet

Last checked

Nov 7, 2026

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