Individual skill
campaign-analytics
Analyze campaign performance on the user's numbers: ROAS, CPA, ROI, multi-touch attribution and funnel drop-off. Use whenever the user asks which channel or ad is working, where spend is wasted, why conversions dropped, or shares campaign results to review.
marketing-skill/skills/campaign-analytics/SKILL.md
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SKILL.mdcore · 8,357 bytesSKILL.mdcore · 8,357 bytesSKILL.mdcore · 8,357 bytesSKILL.mdcore · 8,357 bytesSKILL.mdcore · 8,357 bytesassets/ab_test_template.mddoc · 3,504 bytesassets/campaign_report_template.mddoc · 4,024 bytesassets/channel_comparison_template.mddoc · 4,974 bytesassets/expected_output.jsonasset · 3,865 bytesassets/sample_campaign_data.jsonasset · 4,730 bytesreferences/attribution-models-guide.mddoc · 9,598 bytesreferences/campaign-metrics-benchmarks.mddoc · 8,991 bytesreferences/funnel-optimization-framework.mddoc · 10,949 bytesscripts/attribution_analyzer.pyruns · 12,499 bytesscripts/campaign_roi_calculator.pyruns · 18,172 bytesscripts/funnel_analyzer.pyruns · 10,902 bytes
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# Campaign Analytics
Production-grade campaign performance analysis with multi-touch attribution modeling, funnel conversion analysis, and ROI calculation. Three Python CLI tools provide deterministic, repeatable analytics using standard library only -- no external dependencies, no API calls, no ML models.
---
## Input Requirements
All scripts accept a JSON file as positional input argument. See `assets/sample_campaign_data.json` for complete examples.
### Attribution Analyzer
```json
{