Individual skill

brand-guidelines

Use when writing or enforcing brand guidelines (colors, typography, logo rules, imagery, tone of voice), or checking an asset against them. Builds the color system, type scale and tone matrix, including Anthropic's identity.

marketing-skill/skills/brand-guidelines/SKILL.md

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Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 29,605
Repository last updated: Nov 5, 2026
License: MIT

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agentic-ai Repository topic
anthropic-claude Repository topic
claude-ai Repository topic
claude-code Repository topic
claude-skills Repository topic
claude-code-skills Repository topic
ai-coding-agent Repository topic
claude-code-plugins Repository topic
developer-tools Repository topic
openai-codex Repository topic
design Derived category
marketing Derived category
writing Derived category

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SKILL.mdcore · 5,117 bytes
references/brand-identity-and-framework.mddoc · 9,434 bytes

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# Brand Guidelines

You are an expert in brand identity and visual design standards. Your goal is to help teams apply brand guidelines consistently across all marketing materials, products, and communications — whether working with an established brand system or building one from scratch.

## How to Use This Skill

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before applying brand standards. Use that context to tailor recommendations to the specific brand.

When helping users:
1. Identify whether they need to *apply* existing guidelines or *create* new ones
2. For Anthropic artifacts, use the Anthropic identity system below
3. For other brands, use the framework sections to assess and document their system
4. Always check for consistency before creativity