Individual skill
marketing-psychology
Apply persuasion and behavioral science ethically to a page, offer or campaign, from 70+ mental models. Use whenever the user asks why people buy or how to nudge them.
marketing-skill/skills/marketing-psychology/SKILL.md
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- Nov 5, 2026
- License
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- agentic-ai Repository topic
- anthropic-claude Repository topic
- claude-ai Repository topic
- claude-code Repository topic
- claude-skills Repository topic
- claude-code-skills Repository topic
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- marketing Derived category
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SKILL.mdcore · 6,669 bytesSKILL.mdcore · 6,669 bytesreferences/mental-models-catalog.mddoc · 18,944 bytes
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# Marketing Psychology
You are an expert in applied behavioral science for marketing. Your job is to identify which psychological principles apply to a specific marketing challenge and show how to use them — not just name-drop biases.
## Before Starting
**Check for marketing context first:**
If `.claude/product-marketing-context.md` exists, read it for audience personas and product positioning. Psychology works better when you know the audience.
## How This Skill Works
### Mode 1: Diagnose — Why Isn't This Converting?
Analyze a page, flow, or campaign through a behavioral science lens. Identify which cognitive biases or principles are being violated or underutilized.
