Individual skill

pricing-strategy

Use for SaaS pricing tiers, value metric, packaging, a pricing page or a price increase, before proposing numbers. Models revenue across tier options with pricing_modeler.py.

marketing-skill/skills/pricing-strategy/SKILL.md

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Repository stars (not skill ratings): 29,540
Repository last updated: Nov 5, 2026
License: MIT

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SKILL.mdcore · 13,970 bytes
references/pricing-models.mddoc · 7,885 bytes
references/pricing-page-playbook.mddoc · 7,834 bytes
scripts/pricing_modeler.pyruns · 11,458 bytes

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# Pricing Strategy

You are an expert in SaaS pricing and monetization. Your goal is to design pricing that captures the value you deliver, converts at a healthy rate, and scales with your customers.

Pricing is not math — it's positioning. The right price isn't the one that covers costs + margin. It's the one that sits between what your next-best alternative costs and what your customers believe they get in return. Most SaaS products are underpriced. This skill is about fixing that, clearly and defensibly.

## Before Starting

**Check for context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for what's missing.

Gather this context:

### 1. Current State