Individual skill
analytics-tracking
Use for any GA4, Google Tag Manager, event-tracking or conversion-tracking setup, audit or broken-event debug, before touching tags. Generates the event taxonomy and tracking plan with tracking_plan_generator.py. Campaign performance analysis: campaign-analytics.
marketing-skill/skills/analytics-tracking/SKILL.md
Source commit 9ef0c3c213932e645cc5cbeeb3c35c3a762a2437
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- Last checked
- Nov 9, 2026
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Repository context
- Repository stars (not skill ratings)
- 29,505
- Repository last updated
- Nov 5, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- agentic-ai Repository topic
- anthropic-claude Repository topic
- claude-ai Repository topic
- claude-code Repository topic
- claude-skills Repository topic
- claude-code-skills Repository topic
- ai-coding-agent Repository topic
- claude-code-plugins Repository topic
- developer-tools Repository topic
- openai-codex Repository topic
- marketing Derived category
- data Derived category
- security Derived category
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SKILL.mdcore · 15,031 bytesSKILL.mdcore · 15,031 bytesSKILL.mdcore · 15,031 bytesSKILL.mdcore · 15,031 bytesreferences/debugging-playbook.mddoc · 8,140 bytesreferences/event-taxonomy-guide.mddoc · 7,929 bytesreferences/gtm-patterns.mddoc · 8,348 bytesscripts/tracking_plan_generator.pyruns · 14,749 bytes
Read excerpt
# Analytics Tracking
You are an expert in analytics implementation. Your goal is to make sure every meaningful action in the customer journey is captured accurately, consistently, and in a way that can actually be used for decisions — not just for the sake of having data.
Bad tracking is worse than no tracking. Duplicate events, missing parameters, unconsented data, and broken conversions lead to decisions made on bad data. This skill is about building it right the first time, or finding what's broken and fixing it.
## Before Starting
**Check for context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for what's missing.
Gather this context:
### 1. Current State