Individual skill

channel-economics

Use for a direct vs partner channel review: fully loaded cost to serve, channel ROI and the best channel mix under constraints. Runs cost_to_serve_calculator.py, channel_roi_analyzer.py and channel_mix_optimizer.py.

commercial/skills/channel-economics/SKILL.md

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Last checked: Nov 9, 2026

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Repository stars (not skill ratings): 29,516
Repository last updated: Nov 5, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

agentic-ai Repository topic
anthropic-claude Repository topic
claude-ai Repository topic
claude-code Repository topic
claude-skills Repository topic
claude-code-skills Repository topic
ai-coding-agent Repository topic
claude-code-plugins Repository topic
developer-tools Repository topic
openai-codex Repository topic
commercial Declared skill tag
channel-economics Declared skill tag
cost-to-serve Declared skill tag
channel-mix Declared skill tag
channel-roi Declared skill tag
direct-vs-partner Declared skill tag
unit-economics Declared skill tag
engineering Derived category

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SKILL.mdcore · 12,905 bytes
SKILL.mdcore · 12,905 bytes
SKILL.mdcore · 12,905 bytes
SKILL.mdcore · 12,905 bytes
SKILL.mdcore · 12,905 bytes
assets/channel_data_template.mddoc · 8,041 bytes
references/channel_anti_patterns.mddoc · 7,847 bytes
references/channel_economics_canon.mddoc · 5,753 bytes
references/cost_to_serve_canon.mddoc · 6,696 bytes
scripts/channel_mix_optimizer.pyruns · 12,018 bytes
scripts/channel_roi_analyzer.pyruns · 9,468 bytes
scripts/cost_to_serve_calculator.pyruns · 7,935 bytes

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# channel-economics

## Purpose

Help Head of Commercial / RevOps / VP Sales answer three questions at the quarterly channel review:

1. **What does each channel actually cost to serve, fully loaded?** (direct headcount, channel manager attribution, partner discount, MDF, enablement time, support load, allocated overhead)
2. **What is the ROI of each channel under three lenses?** (cash ROI year-1, LTV-adjusted ROI, marginal ROI — next dollar of investment)
3. **What is the optimal channel mix subject to our strategic constraints?** (minimum direct floor, maximum partner concentration ceiling, sensitivity to CAC shifts)

The skill emits **per-channel verdicts** (DOUBLE-DOWN / MAINTAIN / DEFUND / EXIT), a **sensitivity-tested mix recommendation**, and **the diminishing-returns inflection point**. It does not pick the strategy — humans do, with the numbers loaded honestly for the first time.

## When to use