Individual skill
linkedin-strategy
Use when someone needs a LinkedIn plan rather than a post: content pillars, positioning, a sustainable cadence or a newsletter decision. Runs positioning_brief.py, cadence_planner.py and newsletter_planner.py.
marketing/linkedin/skills/linkedin-strategy/SKILL.md
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SKILL.mdcore · 4,785 bytesSKILL.mdcore · 4,785 bytesSKILL.mdcore · 4,785 bytesSKILL.mdcore · 4,785 bytesassets/example_brief.jsonasset · 1,512 bytesassets/positioning_brief_template.mddoc · 2,734 bytesreferences/cadence_and_consistency.mddoc · 5,589 bytesreferences/newsletter_playbook.mddoc · 5,955 bytesreferences/objective_to_pillars.mddoc · 6,242 bytesscripts/cadence_planner.pyruns · 12,065 bytesscripts/newsletter_planner.pyruns · 11,691 bytesscripts/positioning_brief.pyruns · 15,137 bytes
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# LinkedIn Strategy — brief, cadence, newsletter
Three decisions, in this order. Out of order is why most LinkedIn efforts produce a feed of
unrelated observations and stop in week five.
## Workflow
**1. The brief — an editorial constitution, not a wish.** Walk the five questions one at a
time, each with a recommended answer, then validate:
```bash
python3 scripts/positioning_brief.py --input brief.json --output human
```
