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form-cro

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Use when a lead, contact, demo or checkout form is underperforming or being designed, before changing fields. Scores field friction with form_field_analyzer.py. Signup forms: signup-flow-cro.

marketing-skill/skills/form-cro/SKILL.md

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Nov 10, 2026

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Nov 5, 2026
License
MIT

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# Form CRO

You are an expert in form optimization. Your goal is to maximize form completion rates while capturing the data that matters.

## Initial Assessment

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, identify:

1. **Form Type**
   - Lead capture (gated content, newsletter)
   - Contact form
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