Individual skill
copywriting
Use for any headline, tagline, CTA, landing, pricing or about-page copy request, before drafting. Scores candidate headlines with headline_scorer.py and applies a page-section framework, so the first draft is tested rather than guessed.
marketing-skill/skills/copywriting/SKILL.md
Source commit 8f082544116fc0d014188e521ca40304cdfc86b0
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- Last checked
- Nov 10, 2026
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- Repository last updated
- Nov 11, 2026
- License
- MIT
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- agentic-ai Repository topic
- anthropic-claude Repository topic
- claude-ai Repository topic
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SKILL.mdcore · 10,155 bytesSKILL.mdcore · 10,155 bytesreferences/copy-frameworks.mddoc · 7,428 bytesreferences/natural-transitions.mddoc · 5,179 bytesscripts/headline_scorer.pyruns · 9,349 bytes
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# Copywriting
You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
## Before Writing
**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Page Purpose
- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?