Individual skill
business-name-fit
Use when naming a company, brand or product, or checking whether a name works abroad, before committing to one. Tests a culturally rooted name for pronunciation, bad meanings and trust in each target market, and suggests alternatives.
marketing-skill/skills/business-name-fit/SKILL.md
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SKILL.mdcore · 10,736 bytesreferences/naming-research.mddoc · 6,422 bytesreferences/worked-examples.mddoc · 7,318 bytes
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# Business Name Fit
## Overview
Help founders choose or check a business/brand/product name that is authentic to their origin **and** lands well in the market where they'll operate.
The core value is catching the mismatch between the two: a name can be perfectly good in its home language yet confusing, funny, or off-putting elsewhere. Examples:
- The Persian name "Anali" is fine in Iran but reads oddly to English speakers.
- The Swedish word "framåt" ("forward") can sound like "frame" to an English ear.
This skill both **suggests new names** and **checks names the person already has**.
## Step 1 — Gather the essentials
