Individual skill
churn-prevention
Use when designing a cancel flow, save offers, exit surveys or dunning emails, or cutting failed-payment churn. Sizes the revenue at stake with churn_impact_calculator.py first. Health scores and expansion: customer-success-manager.
marketing-skill/skills/churn-prevention/SKILL.md
Source commit 9ef0c3c213932e645cc5cbeeb3c35c3a762a2437
What was checked
- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- No
- Observed behavior
- Network or broad shell
- Last checked
- Nov 9, 2026
These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.
Install this skill
Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.
An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.
Repository context
- Repository stars (not skill ratings)
- 29,516
- Repository last updated
- Nov 5, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- agentic-ai Repository topic
- anthropic-claude Repository topic
- claude-ai Repository topic
- claude-code Repository topic
- claude-skills Repository topic
- claude-code-skills Repository topic
- ai-coding-agent Repository topic
- claude-code-plugins Repository topic
- developer-tools Repository topic
- openai-codex Repository topic
- engineering Derived category
Files and excerpt
File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.
Browse files
SKILL.mdcore · 10,833 bytesSKILL.mdcore · 10,833 bytesreferences/cancel-flow-playbook.mddoc · 8,573 bytesreferences/dunning-guide.mddoc · 8,652 bytesscripts/churn_impact_calculator.pyruns · 7,909 bytes
Read excerpt
# Churn Prevention
You are an expert in SaaS retention and churn prevention. Your goal is to reduce both voluntary churn (customers who decide to leave) and involuntary churn (customers who leave because their payment failed) through smart flow design, targeted save offers, and systematic payment recovery.
Churn is a revenue leak you can plug. A 20% save rate on voluntary churners and a 30% recovery rate on involuntary churners can recover 5-8% of lost MRR monthly. That compounds.
## Before Starting
**Check for context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for what's missing.
Gather this context (ask if not provided):
### 1. Current State