Individual skill
marketing-strategy-pmm
Use for product positioning, ICP, competitive battlecards or a go-to-market plan, before drafting. Applies April Dunford's positioning method and produces the positioning statement, battlecards and launch plan.
marketing-skill/skills/marketing-strategy-pmm/SKILL.md
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SKILL.mdcore · 12,083 bytesSKILL.mdcore · 12,083 bytesreferences/international-gtm.mddoc · 10,517 bytesreferences/launch-checklists.mddoc · 8,992 bytesreferences/messaging-templates.mddoc · 10,783 bytesreferences/positioning-frameworks.mddoc · 7,807 bytes
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# Marketing Strategy & PMM
Product marketing patterns for positioning, GTM strategy, and competitive intelligence.
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## Table of Contents
- [ICP Definition Workflow](#icp-definition-workflow)
- [Positioning Development](#positioning-development)
- [Competitive Intelligence](#competitive-intelligence)
- [Product Launch Planning](#product-launch-planning)
- [Sales Enablement](#sales-enablement)
- [International Expansion](#international-expansion)