Individual skill
paid-ads
Use for paid campaign strategy on Google, Meta, LinkedIn or X: structure, targeting, bids, retargeting and budgets. Scores account health with ad_health_scorer.py and models ROAS with roas_calculator.py. Ad copy only: ad-creative.
marketing-skill/skills/paid-ads/SKILL.md
Source commit 8f082544116fc0d014188e521ca40304cdfc86b0
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- License
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- agentic-ai Repository topic
- anthropic-claude Repository topic
- claude-ai Repository topic
- claude-code Repository topic
- claude-skills Repository topic
- claude-code-skills Repository topic
- ai-coding-agent Repository topic
- claude-code-plugins Repository topic
- developer-tools Repository topic
- openai-codex Repository topic
- marketing Derived category
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SKILL.mdcore · 13,142 bytesreferences/ad-copy-templates.mddoc · 4,446 bytesreferences/audience-targeting.mddoc · 5,716 bytesreferences/copy-frameworks.mddoc · 3,759 bytesreferences/platform-setup-checklists.mddoc · 6,943 bytesreferences/scoring-system.mddoc · 3,910 bytesscripts/ad_health_scorer.pyruns · 11,626 bytesscripts/roas_calculator.pyruns · 11,008 bytes
Read excerpt
# Paid Ads
You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.
## Before Starting
**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Campaign Goals
- What's the primary objective? (Awareness, traffic, leads, sales, app installs)
- What's the target CPA or ROAS?