Individual skill
marketing-demand-acquisition
Use when planning demand generation, paid acquisition across Google, LinkedIn and Meta, or a marketing budget, before allocating spend. Computes blended and per-channel CAC with calculate_cac.py and sets MQL to SQL handoffs.
marketing-skill/skills/marketing-demand-acquisition/SKILL.md
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SKILL.mdcore · 9,513 bytesreferences/attribution-guide.mddoc · 5,622 bytesreferences/campaign-templates.mddoc · 5,954 bytesreferences/hubspot-workflows.mddoc · 4,573 bytesreferences/international-playbooks.mddoc · 5,270 bytesscripts/calculate_cac.pyruns · 3,691 bytes
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# Marketing Demand & Acquisition
Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.
## Table of Contents
- [Core KPIs](#core-kpis)
- [Demand Generation Framework](#demand-generation-framework)
- [Paid Media Channels](#paid-media-channels)
- [SEO Strategy](#seo-strategy)
- [Partnerships](#partnerships)
- [Attribution](#attribution)
- [Tools](#tools)
- [References](#references)