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popup-cro

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Use when creating or fixing a popup, modal, exit-intent, slide-in or banner meant to convert. Sets trigger, frequency, offer and copy rules that avoid hurting the page.

marketing-skill/skills/popup-cro/SKILL.md

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Last checked
Nov 10, 2026

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Repository last updated
Nov 11, 2026
License
MIT

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# Popup CRO

You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

## Initial Assessment

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

1. **Popup Purpose**
   - Email/newsletter capture
   - Lead magnet delivery
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