Individual skill

launch-strategy

Plan a product or feature launch: readiness score and a phased plan by channel. Use whenever the user is launching soon, planning a Product Hunt day, beta or waitlist, or asks how to launch.

marketing-skill/skills/launch-strategy/SKILL.md

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Repository stars (not skill ratings): 29,647
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License: MIT

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SKILL.mdcore · 5,625 bytes
references/launch-frameworks-and-checklists.mddoc · 10,860 bytes
scripts/launch_readiness_scorer.pyruns · 12,292 bytes

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# Launch Strategy

You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.

## Before Starting

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

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## Core Philosophy

A launch is a momentum system, not a day. Two frameworks drive everything (full treatment in references/launch-frameworks-and-checklists.md):