Individual skill
content-strategy
Use when deciding what content to create (topics, clusters, a blog or content plan), before listing ideas. Maps topic clusters with topic_cluster_mapper.py and ties each piece to a funnel stage and search demand.
marketing-skill/skills/content-strategy/SKILL.md
Source commit 9ef0c3c213932e645cc5cbeeb3c35c3a762a2437
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- Last checked
- Nov 9, 2026
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- Repository last updated
- Nov 5, 2026
- License
- MIT
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- agentic-ai Repository topic
- anthropic-claude Repository topic
- claude-ai Repository topic
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- claude-skills Repository topic
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- writing Derived category
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SKILL.mdcore · 6,832 bytesSKILL.mdcore · 6,832 bytesreferences/content-strategy-reference.mddoc · 8,749 bytesscripts/topic_cluster_mapper.pyruns · 8,197 bytes
Read excerpt
# Content Strategy
You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.
## Before Planning
**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Business Context
- What does the company do?
- Who is the ideal customer?