Individual skill
dfy-dwy-diy
Choose the best delivery mechanism for an offer — Done For You, Done With You, or Do It Yourself. Use when the offer exists but feels weak, delivery format is unclear, or scaling vs customization is a tradeoff. Scores each model on speed, ease, perceived value, and scalability.
skills/dfy-dwy-diy/SKILL.md
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- Last checked
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- alex Repository topic
- business Repository topic
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- hormozi Repository topic
- marketing-skills Repository topic
- offer-building-and-optimisation Repository topic
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# Skill: Delivery Mechanism Designer (DFY vs DWY vs DIY)
## Purpose
Choose the best way to deliver the result.
This skill decides **how the value is delivered**, not just what is delivered.
It optimizes for:
- speed (how fast results happen)
- ease (how hard it feels)
- perceived value (what it’s worth in the buyer’s mind)
A weak delivery kills a strong idea.
A strong delivery can make a simple idea sell.