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Cohort Analysis

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Track and analyze user cohorts over time, calculate retention rates, and identify behavioral patterns for customer lifecycle and retention analysis

skills/cohort-analysis/SKILL.md

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# Cohort Analysis

## Overview

Cohort analysis tracks groups of users with shared characteristics over time, revealing patterns in retention, engagement, and lifetime value.

## When to Use

- Measuring user retention rates and identifying when users churn
- Analyzing customer lifetime value (LTV) and payback periods
- Comparing performance across different user acquisition channels or campaigns
- Understanding how product changes affect different user groups over time
- Tracking engagement patterns and identifying early warning signs of churn
- Evaluating the long-term impact of onboarding improvements or feature releases
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