Individual skill
value-prop-that-converts
Write a developer value proposition that is specific, provable, and free of puffery. Use when the messaging leans on "powerful," "better," "seamless," or "best-in-class," when claims have no proof, or when the same line is supposed to reach both the developer and the buyer.
skills/06-value-prop-that-converts/SKILL.md
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# The value prop that converts
> "Better" is sloppy thinking. Better how, along what dimension, by how much, proven by whom? Developers test every claim you make. Give them numbers or give them nothing.
**Use this when:** your value prop contains puffery, your claims aren't attributed, or you're trying to make one sentence do the job of two audiences.
## The core idea
Developers have a finely tuned BS detector and they *will* verify you. Specificity is credibility. Every strong dev value prop is: **specific + provable + spoken in their language.**
## Framework: the value-prop rules (Frankl)
1. **Never say "better."** Say better *how*, by *how much*, versus *what*.
2. **Time savings must be specific.** ❌ "saves developer time" · ✅ "8× faster builds, 2 hrs → 15 min" (attributed).