Individual skill
launch-it
Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming. Use when the user is sitting on a launch out of fear, wants to "go viral," or is about to post a press-release-style announcement to a developer community.
skills/10-launch-it/SKILL.md
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- agent-skills Repository topic
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# Launch it
> Developer communities reward the honest, technical, slightly humble builder and punish the marketer instantly. A Show HN is not an announcement. It's *"I built this thing, here's how it works and what's still rough."*
**Use this when:** you're scared to launch, you're hoping to "go viral," or you're about to drop marketing copy into a room that eats marketing copy for breakfast.
## The core idea
The bar is **usefulness + honesty**, not polish. Developers will test your claims and read your code. Show up as a real engineer sharing real work, be present to answer everything, and never, ever fake it. One genuine launch beats ten hype posts.
## First, learn from launches like yours
Before you pick a venue, read "How comparable products launched" in `docs/gtm-cofounder/market-research.md` (run `research-the-market` if it's missing). Where did products like yours launch, what got upvoted, and what got flamed in the comments? Not every dev tool belongs on Product Hunt, and some belong in a single niche community long before HN. Let the evidence pick the rooms, then use the anatomy below for each one.
