Individual skill
positioning-and-story
Build a positioning and narrative where the developer is the hero and a real trend is the villain. Use when the messaging describes the product instead of the problem, sounds like every competitor, or has no urgency because nothing is at stake.
skills/04-positioning-and-story/SKILL.md
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# Positioning & story
> Your story is boring without a villain. And you are not the hero of it. The developer is. You're the wise advisor who hands them a better weapon.
**Use this when:** your homepage explains what your product *does* before it names the problem, your positioning is interchangeable with three competitors, or nobody feels any urgency to act now.
## The core idea
Developers don't buy features; they hire a tool to defeat something that's making their life worse. Get the roles right:
- **Hero** = the developer (never the vendor, never the product)
- **Villain** = the undeniable *trend* making the pain worse every day
- **Wise Advisor** = you, arriving with a gift (the product)
- **Inciting event** = the change in the world that forces the hero to act *now*