Individual skill
who-is-this-for
Define a real ICP and the developer personas in the sale. Use when the user says the product is "for developers," can't name who would say no, or is marketing to whoever holds the budget instead of who actually adopts.
skills/02-who-is-this-for/SKILL.md
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# Who is this for?
> "Developers" is not a market. It's a medium. If your ICP doesn't exclude anyone, it isn't one.
**Use this when:** you describe your user as "developers" or "engineering teams," you can't name a person who is clearly *not* a fit, or you're aiming your messaging at the VP of Engineering because they have the budget.
## The core idea
A usable ICP is specific enough that some people are obviously **out**. "Every developer" gives you nothing to say, because a message that speaks to everyone speaks to no one. Sharpen until exclusion is possible.
And in almost every AI/dev-tool sale there is **more than one person**: the developer who adopts is rarely the person who pays. Market to the adopter; sell to the buyer. Confuse the two and you get great meetings and no decisions.
## Framework 1: The personas in the sale (Frankl)
