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growth-loops

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Turn hand-made first-50 traction into self-reinforcing acquisition loops, so the next 5,000 users come from usage, not founder hours. Use when growth stalls the moment the user stops pushing, every signup traces back to a DM or one launch spike, or they're reaching for "more channels" when the real gap is that using the product creates no new users.

skills/18-growth-loops/SKILL.md

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# Growth loops (the next 5,000 without you)

> You got your first 50 users by hand: DMs, favors, one good launch. That was the right way to get them, and it was never supposed to scale. A growth loop is what comes next: one user's ordinary use of the product exposes it to the next user, and that user repeats it. Not a one-time referral; a continuous cycle.

**Use this when:** growth flatlines every time you stop posting, you can trace every user to a founder DM or a launch day, or you're about to add a third channel when the users you already have produce zero new ones.

## The core idea

A channel is linear: effort in, users out, stop pushing and it stops. A **loop** feeds output back into input: usage creates an artifact, a public trace, or an invitation that a new developer finds, and that developer's usage restarts the cycle. Channels deplete; loops compound.

**The rule that keeps it non-slimy:** every loop must do the *user* a service, not just you. A branded report the user is proud to send is a loop; a watermark they resent is spam with extra steps. If the loop degrades the experience, it is not a loop, it is a leak in your trust.

**The gate:** a loop amplifies whatever you feed it. If week-2 retention is broken, a loop compounds churn, not growth. Before this skill: first value in under an hour (`time-to-first-value`), first 50 real users in hand (`first-50-users`), and cohorts that come back (`know-if-its-working`, Frankl's net developer retention). If any of those fail, that failure is your Now move, not this.
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