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pricing

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Help the user decide what to charge and how to package it: the value metric, the tiers, the free-to-paid line, and finding the actual number. Use when the user is guessing at a price, priced too cheap and can't change it, is stuck on free vs paid, or believes "developers won't pay" so never charges.

skills/12-pricing/SKILL.md

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# Pricing (what to charge, and how)

> Price is not a number you pick at the end. It is a positioning decision: it tells the market who you are, what you replace, and how much you believe you are worth. Get it from evidence, not fear.

**Use this when:** you are guessing at a price, you priced on a gut feeling and now feel stuck with it, you don't know where the free line goes, developers use it and nobody pays, or you believe "developers won't pay for this" so you have never charged at all.

## The core idea

Three decisions, in order. Most founders skip to the third and wonder why nothing converts.

1. **The value metric** (what you charge *per*). The single most important pricing decision. Get this wrong and no tier structure saves you.
2. **The packaging** (what is free, what is paid, what is enterprise, and what triggers the upgrade).
3. **The number** (the actual price on each tier).
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