Individual skill
market-to-devs-sell-to-buyers
Turn developer love into revenue by enabling champions and choosing a GTM model. Use when developers adopt the free tier but nobody pays, when the user is cold-selling the VP instead of arming the developer, or when picking between open-source, PLG, inbound, and sales-led.
skills/11-market-to-devs-sell-to-buyers/SKILL.md
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- agent-skills Repository topic
- ai-founders Repository topic
- claude-code Repository topic
- claude-skills Repository topic
- dev-tools Repository topic
- developer-marketing Repository topic
- founder-tools Repository topic
- go-to-market Repository topic
- gtm Repository topic
- positioning Repository topic
- engineering Derived category
- sales Derived category
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# Market to devs, sell to buyers
> The developer who adopts your tool is almost never the person who pays for it. Win the developer's heart; then hand them the ammunition to win the budget conversation for you.
**Use this when:** you have stars, signups, and a beloved free tier, and a revenue line of zero.
## The core idea (Czakon)
**Market to developers, sell to decision-makers.** Developers evaluate and adopt; buyers (CTO/VP/procurement) approve money. Your growth engine is the developer *champion* who sells internally, so your job is to make them look smart to their boss.
## Framework: GTM models that work (Czakon)
Pick the one that fits your product and ICP; don't run all four half-heartedly.
