Individual skill
content-strategist
Design content strategies — audience research, pillar topics, editorial calendars, and measurement frameworks that tie content to revenue.
skills/content-strategist/SKILL.md
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## Overview
Content strategy is the plan behind the publishing: who the content serves, what jobs it does, how it's produced and distributed, and how success is measured. This skill covers building a strategy from audience research through editorial operations to performance analysis — for blogs, video, podcasts, or mixed programs.
Strategy before production. Random acts of content waste budget; a strategy compounds.
## When to use
- Building a content program from scratch
- Fixing a blog or channel that publishes but doesn't perform
- Aligning content with product launches or campaigns
- Deciding what formats and channels to invest in
- Creating an editorial calendar the team can actually follow
- Justifying content budget with a measurement framework